Miles From Fenway


Who Is Kim Rossi and How the Hell Do I Brand Her?
February 17, 2009, 9:44 pm
Filed under: Uncategorized | Tags: ,
Hi. I'm Kim Rossi. And I have no idea how to brand myself ... yet.

Hi. My name is Kim Rossi and I don't have a personal brand.

Ladies and Gentlemen (or more accurately, lady and gentleman: I’ve ignored this blog for so long I am pretty sure that I only have two readers left) let me introduce myself: my name is Kim Rossi. Before now, many of you knew me as Finy – a nickname that evolved long ago on a Red Sox message board called the Royal Rooters.

But as my career has transitioned from print publishing, to nonprofit communications, and for the last two years, to online communications for a nonprofit, it has become increasingly clear that it was time to come out of the closet. Time to step into the open and admit: hey, see, I don’t just write corporate communications! I do other things too! It was time to claim my own little space on the internet and connect everything I do – from this blog to facebook, to twitter, to flickr – in one place.

And so the research began. First step: what url to buy. But, oh dear; every variation of my name is already registered. Ok, so plan b … and that was as far as I got. Because honestly, it was then that it hit me: I wasn’t just buying a url, I was creating my own brand. And while I’d never had to brand myself; I HAVE had to brand a multitude of other retail ventures, services, and products. And if there was one thing I knew: you don’t create a brand half-assed.

So now here I sit, starting in the smallest way possible. I’ve been editing my previous posts, changing the name from Finy to Kim. I’ve changed my avatar from the South Park version of myself to the photo you see with this post. But it’s the big questions that are looming. Who am I, what do I do, and how do I want to be known?

Big questions. There are a multitude of personal branding sites out there (my favorite being Dan Schawbel’s) that talk about HOW to brand yourself: use the same avatar everywhere, consistency is key, link everything to each other, etc. But what no one can tell you is WHAT your personal brand should be. Because YOU are your brand. Or in this case, I am the brand I am trying to create.

So who am I? I’m an internet junkie, a voracious reader, a red sox fanatic. I’m a writer by nature, a communicator at heart, and socially outgoing to boot. I’m a music lover, a former softball player, a fself-described nonprofit do-gooder. I’m a no-makeup-wearing, dive-bar-loving, Bostonian turned New Yorker.

Yeah, sum that up in a tag line.

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6 Comments so far
Leave a comment

I see http://www.finy.net is still available.

Comment by Jeff

I’m trying to go for a .com. Not because I’m a snob, but because that’s how most people end their urls as they are typing regardless of the actual address.

Comment by KimRossi

In our generation our we all those things all at once?? Or is it possible that we are one at a time??

Comment by Ari

Hi Kim! Sounds like you’re taking outward expressions as the definition of your brand. Lots of people do this. Actually, you can use a process to uncover your authentic brand…and what ties together the seemingly separate threads that are expressions of the “Kim Rossi brand.” Check out the Reach 1-2-3 Success process: http://bit.ly/j1c4r

Comment by Walter Akana

Good luck! I have no idea how to simplify that into a tag line at all.

Good to see you back at the blogging. I’m planning on being down in the city a couple more times this year for sox games since I won’t be doing MLB Extra innings so we’ll definitely have to arrange some stuff. Plus just in general hanging out.

Comment by edmund dantes

Woohoo for you ;O)

Yeah definitely use .com, it’s basically the default for web addy’s.

If you ever get to the point of needing a logo, look me up!

Comment by Chief Slacker




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